Today, we visited the Cointreau factory in Angers (the birthplace of the orange liqueur). The site was impressive and even had a museum of sorts. It was the first triple-sec ever made yet now classifies itself as an unique liqueur. It is sold in 200 countries with the United States as it's biggest market. Cointreau was originally popularized in France as a digestif (a drink after meals). Laws concerning advertising of alcohols changed drastically during the 1990's in France. No longer could companies use characters, cocktails, or slogans in print advertising. Because of this, Cointreau has had a difficult time marketing their product in France and changing customers notions that Cointreau is merely a digestif. The company prides itself in the quality of the liqueur, a trait that makes it perfect for cocktails. This stigma is to blame for why France is Cointreau's third biggest market, an upsetting statistic for the company. Nevertheless, the company has seen immense success and the name is recognized throughout the world. After the tour, we all were presented cocktails made at the company's in-house bar. After this visit, Cointreau will be my triple-sec of choice.
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